Brad Fitzpatrick ([info]bradfitz) wrote in [info]news,
2003-12-29 16:31:00
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LiveJournal commercial, 1 of 4

As we mentioned earlier, we recently had some commercials made. The guys at Angel Valley Media approached us and were like, "Yo, we want to do something different, and we're LiveJournal users, so we were thinking about making some LJ commercials." [info]jproulx urged me to go for it. I was like, "Naah, commercials are expensive." But Angel Valley was offering to do them essentially at cost and we decided it could be a lot of fun, so we had them do it.

Here's their behind-the-scenes stuff about making the commercials:

http://www.angel-valley.com/onlocation/

Four commercials have been made, but we've only done anything with 1 of them so far. Each is on a different topic... the "publishing" one played in Regal Cinemas from Dec 12th-25th, in 4 cities, in about 4 theaters per city. Nothing big. Nice and cheap. The main motivation in making the commercials is that I'd never had a commercial made before, and life's all about trying out new things. If it were super expensive it wouldn't have been worth it, but at such a nice price I couldn't resist. The second motivation was to give us a good reason and motivation to finally remove invite codes (hence the Regal Cinemas showing) and it succeeded in that. The final motivation was just to get people's reactions when they saw them, and we heard quite a bit from users, so that was fun.

And because most users (including myself) weren't able to see the commercial in the theater, here are the video files: [MPEG1, 5.9M] [Windows Media, 2.0M]

We'll be posting the rest over the next few days. (I haven't got the final-final versions myself, so bear with me....)

I'm also going to be posting our New Years Resolutions for 2004... directions we want to head in and such. You can look for those Jan 1st-ish.

If I don't post before then, have a safe and happy New Year's!

Update: MPEG2 file replaced with an MPEG1 file, so you can play it on Macs.

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[info]ex_shimmeri

December 29 2003, 16:34:28 UTC 8 years ago

Wow. Commercials.

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[info]panther235

8 years ago

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[info]glass_houses

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8 years ago

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[info]mybunnyownsyou

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[info]jackola

8 years ago

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[info]kittymouth

December 29 2003, 16:35:54 UTC 8 years ago

Woot! Go commercials. :D

[info]rebelliousbitch

January 5 2004, 02:51:08 UTC 8 years ago

I SO LOVE UR PIX

[info]kittymouth

8 years ago

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[info]rebelliousbitch

8 years ago

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[info]chocochu

December 29 2003, 16:36:11 UTC 8 years ago

Hahaha, that's a great commercial.

[info]fetology

December 29 2003, 16:36:35 UTC 8 years ago

I love the choice of music.

[info]hidasta

December 29 2003, 17:18:15 UTC 8 years ago

I second that.

[info]_dreamoutloud

8 years ago

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[info]_impact

8 years ago

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[info]kingnixon

December 29 2003, 16:37:03 UTC 8 years ago

hahaha cute!

[info]yunalesca78

December 30 2003, 08:16:39 UTC 8 years ago

*random*

I love your icon. IT'S NESS! :D

[info]kingnixon

8 years ago

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[info]matio64

December 29 2003, 16:37:50 UTC 8 years ago

XD How cool

[info]sabbysteg

December 29 2003, 16:37:56 UTC 8 years ago

Cute.

[info]kingemer

December 29 2003, 16:37:58 UTC 8 years ago

That site is very... dead.

[info]yasuragi

December 29 2003, 16:38:09 UTC 8 years ago

Yeah, I went to the regal cinemas in Tampa and I never saw the commercial, but I can always download it and see it. Sounds like this might get you guys more traffic

[info]panther235

December 29 2003, 18:06:16 UTC 8 years ago

I don't believe it's playing in the Tampa area..

[info]ladysorka

December 29 2003, 16:38:20 UTC 8 years ago

That's great. *bg*

[info]cheesybunny

December 29 2003, 16:38:25 UTC 8 years ago

awesome!

[info]glass_houses

December 29 2003, 16:38:50 UTC 8 years ago

I just tried the QuickTime one, and that link does not work.

[info]glass_houses

December 29 2003, 16:39:17 UTC 8 years ago

Oops, MPEG*.

[info]maeglin73

8 years ago

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[info]locochica

8 years ago

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[info]quasidan

8 years ago

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[info]mbreslin

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[info]s0ulchyld

December 29 2003, 16:39:17 UTC 8 years ago

That is the coolest thing ever! Rock on :)

[info]cityon

December 29 2003, 16:39:30 UTC 8 years ago

The commercial is awesome. Great job!

[info]melodychild77

December 29 2003, 16:39:48 UTC 8 years ago

Awwww... LJ commericials. LOL

[info]kahimikarie

December 29 2003, 16:40:28 UTC 8 years ago

yay! 12th comment! woo!

[info]seespothiphop

December 29 2003, 22:59:20 UTC 8 years ago

*pretending that the comment had ANY relevance*

[info]kahimikarie

8 years ago

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[info]seespothiphop

8 years ago

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[info]curbside_yogini

December 29 2003, 16:40:42 UTC 8 years ago

the mpeg is broken *cry*

[info]iransofaraway

December 29 2003, 17:43:38 UTC 8 years ago

It's MPEG2 -- You need a DVD player installed to view it, or some software capable of decoding MPEG2 content.

[info]stormsneverlast

December 29 2003, 16:41:14 UTC 8 years ago

hi!

and thats awesome i love it :) too bad i cant see it in theaters :( *sigh*

[info]altoidwhore

December 29 2003, 16:41:16 UTC 8 years ago

Wow. Commercials, indeed.

[info]sinisterf

December 29 2003, 16:41:19 UTC 8 years ago

Oh yeah! That is a great commercial totally entertaining :D

[info]lilsoapspudz

December 29 2003, 16:41:28 UTC 8 years ago

why make commercials?

just about everyone knows about live journal...

and if they dont know, they will when they talk to someone who does know...

[info]glass_houses

December 29 2003, 16:43:06 UTC 8 years ago

That's not true at all.

[info]lilsoapspudz

8 years ago

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[info]tendency

8 years ago

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[info]whiterabbitt

December 29 2003, 16:41:39 UTC 8 years ago

Am I dumb?

"If it were super expensive it would've have been worth it"

Shouldn't that be "wouldn't have?"

-Xander

[info]bradfitz

December 29 2003, 16:46:16 UTC 8 years ago

Re: Am I dumb?

heh, whoops. fixed! :-)

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8 years ago

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[info]itsme_b

December 29 2003, 16:41:48 UTC 8 years ago

I was hoping with post was going to say "We're back with codes!" :/

[info]clipdude

December 29 2003, 16:49:59 UTC 8 years ago

That would be pretty much impossible at this point.

Remember: codes were always supposed to be temporary!

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[info]perafruit

December 29 2003, 16:42:17 UTC 8 years ago

eh. the commercial seems to be more about publishing and less about LJ. you should..I dunno, have something that has your logo/name for more than ten seconds? it also wasn't original or different in terms of all commercials I've seen.
sorry to be negative, but that didn't inspire me to start an LJ.

[info]cordelia_sue

December 29 2003, 16:47:03 UTC 8 years ago

Yeah, if I'd never heard of LJ, I'd have no clue what they were talking about. I'd think it was some sort of tool for publishing folk or something. If they were going for the enigmatic sort of "purple pill" approach to advertising, where they don't tell you anything about the product and you have to research it to find out, that's cool, but it's not my favorite approach.

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8 years ago

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8 years ago

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[info]bradfitz

8 years ago

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