Development Goals and Basic AccountsLast week we updated our development goals for 2008. Generally we noted a number of cool enhancements and investments to LiveJournal that we are working on, including improved search, usability, and site development.
We also wanted to let you know how we hope to accomplish all these things, and how we plan on paying for them. In order to accomplish our stated goals for this year and beyond, we need to increase the revenue gained from both groups of LiveJournal accounts: paid subscription accounts and ad-supported accounts.
As of August 28th, all users will be able to choose to downgrade their account to Basic through their Manage Account page. Additionally, we will start showing advertising to visitors who are not logged in to LiveJournal when they are looking at Basic Account journals and communities.
Basic Account users themselves will not see ads on any Basic journal or community while they are logged in to their account. If you want more information about this, take a look at our new post on lj_2008 where we outline our reasoning.